Daniel Sterry
Moving between strategy, design and engineering,guided by questions that can only be answered in the making.
Selected work
How I think
- The best questions only show up once you start making.
Hello there
I’m Daniel Sterry
I’m an engineer, designer and strategist with nearly two decades across software, hardware and product, and deep expertise in applied AI. I’ve co-founded an innovation consultancy and led an AI and product lab. I use experimentation to understand what a technology can do and where it could make a difference for people.
Capabilities
- Product Strategy
- Research & Experimentation
- Commercial Strategy
- AI Product Design
- UX/UI Design
- Brand Design
- Design Systems
- Interactive & 3D Design
- Agentic Systems
- AI Infrastructure
- Machine Learning
- Software Engineering
- Electronics Engineering
- Embedded Systems
- Modelling & Simulation
- Hardware Prototyping
Clients
- Nike
- Australia Post
- Bupa
- Oxfam
- Toyota
- Lexus
- Telstra
Skills: Full-Stack Development, Software Architecture, TypeScript, JavaScript, React, Next.js, Tailwind, Node.js, Python, Rust, API Development, Command-Line Interfaces, Docker, Cloud Deployment, CI/CD, Model Training, Model Evaluation, Model Deployment, Inference Benchmarking, LLM Orchestration, Multi-Agent Systems, AI Harness Engineering, Agent Deployment, Context Engineering, Prompt Engineering, RAG, Knowledge Graphs, MCP Development, Computer Vision, Embedded AI, Embedded C/C++, Microcontrollers & Single-Board Computers, Sensor Integration, CAN Bus Integration, Control Systems, PCB Design, Mechanical Design, Additive Manufacturing, CNC Machining, CAD, Industrial Design, 3D Modelling, Real-Time Rendering, Three.js, WebGL, AR/VR/MR, Generative UI, Conversational Design, Motion Design, Rapid Prototyping, User Research, Behavioural Research, Analytics, Experiment Design, Hypothesis Testing, Product Validation, Product Roadmapping, Proposition Design, Business Modelling, Business Cases, Pricing Strategy, Innovation Strategy, Executive Advisory,
